The New Formula For Cool - Science, Technology, and the Popular in the American Imagination

»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool.
This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.

Report

»Der Verdienst der Studie besteht zweifelsohne in der Darlegung des veränderten Verhältnisses von Wissenschaft und Öffentlichkeit im dritten Jahrtausend [...]. Eine dichte und empfehlenswerte Lektüre im Kontext der Erforschung der Populärkultur der Gegenwart.«

Annegret Scheibe, MEDIENwissenschaft, 1 (2017) 20170101

Product details

• Authors: Judith Kohlenberger
• Publisher: Transcript
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2015
• EAN: 9783837630923
• ISBN: 978-3-8376-3092-3
• No. of pages: 346
• Dimensions: 148 mm x 225 mm x 23 mm
• Weight: 543 g
• Series: American Culture Studies
• Subject: Humanities, art, music > Humanities (general)