Consumer Activism in China - Video and Beyond

This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach. It situates this phenomenon in the long durée of consumer activism in both the Global North and the South and demonstrates how short video activism constitutes a vibrant new phase in the historical evolution of activism in the Chinese socio-political context. It will be of interest to students and scholars of social activism, social movement studies, consumer culture studies and media practice.

List of contents

1. Understanding Consumer Activism and Its Evolution Path in Chinese Society: An Introduction.- 2. A History of Consumer Activism in the Chinese Socio-political Context.- 3. Short Video Activism Tactics: An Innovative Media Practice.- 4. Unveiling Grievances and Hidden Impacts behind Chinese Consumers' Online Consumer Activism Tactics.- 5. Illustrating the Hybrid Dynamics of "Consumer Video Activism" in China.- 6. Consumers, Businesses, Media, and Government: The "Consumer Sphere" in the Womb.- 7. There is a Crack in Everything.

About the author

Zizheng Yu is Lecturer in Promotional Media, University of Exeter, UK.

Product details

• Authors: Zizheng Yu
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 23.06.2025
• EAN: 9783031832574
• ISBN: 978-3-0-3183257-4
• No. of pages: 243
• Dimensions: 148 mm x 18 mm x 210 mm
• Weight: 435 g
• Illustrations: XVII, 243 p. 26 illus.
• Series: Consumption and Public Life
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Soziologie, Asien, Kulturwissenschaften, Medienwissenschaften, Consumption, Consumer behavior, Media Sociology, Asian Culture, chinese society, Social activism, grievances theory, short video activism