Good Ideas and Power Moves - Ten Lessons for Success from Taylor Swift

Former Aerospace engineer for NASA and ex-academic in strategy for Harvard and MIT, Sinead O''Sullivan is also part of the 0.01% of Taylor Swift''s biggest fans worldwide (as per Spotify''s analysis). And she is done with the finance bros disrespecting her idol. Taylor Swift, the CEO, sits atop a 1.1 billion dollar empire. As an asset, she has higher returns than 99.9% of hedge funds and she moves global economies in ways that even the US Federal Reserve tracks. Good Ideas and Power Moves is a lively exploration of the business and strategy genius of Taylor Swift. That same genius has enabled Taylor to hold her own faced with ''the guys in suits'' who have tried to shoehorn her into the brutal music industry since the age of 14. Instead, she has outsmarted them at every turn. This book distils her brilliance into ten essential business, branding and strategy lessons that we can all apply to our lives to unlock our potential. Some of the rules include: Be Antifragile Be a covert spy Build a World Be a Unicorn Challenge Everything Learn from the undisputed music icon of the twenty-first century to become unstoppable.

About the author

Sinéad O’Sullivan has an MBA from Harvard Business School where she then served as the head of the HBS Institute for Strategy working with top business economists, global CEOs, prime ministers and financiers. She has also worked at MIT Sloan and has served as a professor at the Stuart School of Business. She has served as an aerospace engineer and a human spaceflight designer at NASA and the Jet Propulsion Laboratory. Her writing has appeared in the Financial Times, FT Alphaville, Vogue, British Vogue, and The Currency.

Product details

• Authors: Sinéad O’Sullivan, Sinead O'Sullivan, Sinéad O'Sullivan
• Publisher: Bantam UK
• Languages: English
• Product format: Paperback / Softback
• Release: 11.09.2025
• EAN: 9781529146882
• ISBN: 978-1-5291-4688-2
• No. of pages: 288
• Dimensions: 153 mm x 234 mm x 20 mm
• Subjects: Guides > Law, job, finance; Non-fiction book > Music, film, theatre > Pop, rock; Popular Culture, SOCIAL SCIENCE / Popular Culture, SELF-HELP / Personal Growth / Success, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, MUSIC / Individual Composer & Musician, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Motivational, BUSINESS & ECONOMICS / Personal Success, Business innovation, Management: leadership and motivation, Musicians, singers, bands and groups, Advice on careers and achieving success, Entrepreneurship / Start-ups