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A guide to the 10 power moves that have built Taylor Swift’s superstardom and empire, from a former Strategist at Harvard Business School’s Institute for Strategy Taylor Swift’s genius is not limited;to her singing and songcraft: as the founder of her own multi-billion dollar enterprise;she has higher returns than 99.9% of;hedge funds, and has built a stronger global corporation than nearly every other American conglomerate CEO. She is the only person that the US Federal Reserve and European Central Bank track with precision. She has a larger impact on the economy than most economists that have ever lived, and has done more for US antitrust law than any sitting member of Congress. There is a lot to learn from Taylor Swift. ; Global investment fund manager and former head of Strategy at HBS (and Swiftie!) Sinead O’Sullivan taps into the same;genius that sells out stadiums and shuts down the internet to give Taylor--the CEO, the strategist--the respect she deserves. O’Sullivan sums up Swift’s business savvy into ten big, teachable lessons, including: - Build a World (Not a Product) : how to create value that is greater than the sum of its parts (or, how Taylor created the fan-centered Swiftverse that fosters community, belonging, and off-the-charts engagement) ; - Be Anti-Fragile : how to embrace volatility, build resilience, and thrive in uncertainty--when your competitors can''t (or, how Taylor gamed the chaos of Covid shutdown to own the airwaves) - Don’t Just Play the Game, Change It : how to rewrite the rules on your own terms when your chips are down (or, how Taylor almost lost control of her music catalog to Private Equity--but re-recorded all her masters and took them back)
