Equity Crowdfunding in Sports Clubs - Consumer-Oriented Strategic Marketing

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.

List of contents

Introduction, 1. Strategic Marketing Management, 2. Crowdfunding Campaigns, 3. Sports Clubs, 4. Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns, Conclusion

About the author

Szczepan Köció¿ek is Assistant Professor in the Faculty of Management and Social Communication at Jagiellonian University in Krakow, Poland.

Product details

• Authors: Szczepan (Jagiellonian University Kosciolek, Szczepan Kościółek
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.01.2025
• EAN: 9781032341170
• ISBN: 978-1-0-3234117-0
• No. of pages: 152
• Series: Routledge Research in Sport Business and Management
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; SPORTS & RECREATION / General, BUSINESS & ECONOMICS / Marketing / General, SPORTS & RECREATION / Business Aspects, BUSINESS & ECONOMICS / Finance / General, Sales & marketing, Sports management & facilities, Sports management and facilities, Sales and marketing, Hospitality and service industries, Sport & leisure industries