Comedy, Cameos, and Campaign Communication - Leveraging Entertainment Media to Win Elections and Advance Policy

This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media.

List of contents

1. The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process 2. Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign 3. From Daytime Talk to Late Night Punchlines: Campaign Strategy and Soft News 4. Sitcoms and Satire: The Art of the Political Cameo 5. Partnerships in Pop Culture: Courting the Celebrity Endorsement 6. The Instaworthy Campaign: Gaming, Streaming, and Social Media 7. Trivialization or Accessibility? The Democratic Implications of Entertaining the Electorate

About the author

Jason Turcotte is Associate Professor of Communication at California State Polytechnic University, Pomona, USA.

Product details

• Authors: Jason Turcotte, Jason (California State Polytechnic Univ Turcotte
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.01.2025
• EAN: 9781032429076
• ISBN: 978-1-0-3242907-6
• No. of pages: 116
• Series: Routledge Studies in Media, Communication, and Politics
• Subjects: Humanities, art, music > History; Social sciences, law, business > Media, communication > Communication science; History, Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, POLITICAL SCIENCE / Political Process / Media & Internet, Humanities, Communication Studies, Political campaigning & advertising, Political campaigning and advertising