Television and the Political Image - A Study of the Impact of Television on the 1959 General Election

Was the 1959 UK General Election the first television election? Could television be used to create a Party 'image'? Television and the Political Image (1961) provides answers to both these questions.

List of contents

1. Election Television - an Unknown Factor 2. Method 3. Political Images 4. The Nature of the Campaign 5. How the Campaign Reached the Electors 6. Television Electioneering - the Viewers' Response 7. Changes of Allegiance during the 1959 Campaign 8. Changes in Political Attitudes 9. The Electors' Knowledge of Party Policies and National Issues 10. The Effects of Television and Other Media 11. The Characteristics of the 'Changers' 12. Some Implications 13. Summary of the Findings

About the author

Joseph Trenaman and Denis McQuail

Product details

• Authors: McQuail Denis, Joseph Trenaman
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Release: 04.06.2025
• EAN: 9781032602820
• ISBN: 978-1-032-60282-0
• No. of pages: 294
• Series: Routledge Library Editions: Broadcasting
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Political science > Political science and political education; SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / World / European, United Kingdom, Great Britain, c 1950 to c 1959, Elections & referenda, TV & society, Media studies: TV and society, C 1945 To C 1960, Elections and referenda / suffrage