What Is E-Business? - How the Internet Transforms Organizations

Zusatztext Wußten Sie! daß Chinesen sich schon als 'gelb' bezeichneten! bevor dieEuropäer sie so nannten? Vermutlich nicht! denn bei uns ist man davon überzeugt!daß die Aufteilung und Einfärbung der Rassen ausschließlich das Werk desWeißen Mannes ist. Böckelmanns empirisch gestützter Bericht gilt der wechselseitigenWahrnehmung von Gelben! Schwarzen und Weißen zur Zeit der ersten Begegnungen!im 19. Jahrhundert und in der Gegenwart. Breiten Raum widmet er dem Fremdsein der Weißen in Asien undAfrika. Im atemlosen Für und Wider der 'multikulturellen Gesellschaft'scheint es für wechselseitige Anziehung und Abstoßung kaum mehr Worte zugeben. 'Gegen Ausgrenzung ' heißt die Parole. In Wirklichkeit ist Fremdheitheute anstößiger als je zuvor! denn wir streben einen spannungslosen Zustandan. Schon auf der bloßen Wahrnehmung äußerer Unterschiede lastet ein Generalverdacht.Westliche Medien! Werbung und Erziehung arbeiten daran! die Fremdheit auf Erden abzuschaffen. Doch - auch diese Erkenntnis vermitteltBöckelmanns Buch - das wird ihnen nicht gelingen. Informationen zum Autor Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School. Klappentext What Is E-Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years' teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as: New technologies and new business environment as the context for e-Business. New strategies and business models developed in response to the internet and related technologies. Organizational innovations necessary in order to implement and manage e-Business strategies. The book will also explore the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What Is E-Business? is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli. Zusammenfassung * A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place. Inhaltsverzeichnis Preface xiii Acknowledgements xvii 1 Introduction 1 2 What Is E-Business and Does It Still Matter? 8 Part I The New E-Business Environment 25 3 The 'ICT Revolution' and the Information Economy 29 4 The Network Economy: New Rules of the Game 52 5 How the Internet Redefines Organizational Boundaries: A Transaction Cost Analysis 66 Part II Emerging Strategies and Business Models in the Network Economy 79 6 New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations 83 7 Managing Disruptive Strategic Innovations in the New Economy 102 8 Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences 119 9 Emerging E-Business Models in the Network Economy 133 Part III Organizational Innovations through Information and Communications Technologies (ICTs) 147 10 Structural Innovations and Emerging Forms of Organization 151 11 Process Innovations: Beyond Business Process Reengineering 171 12 New Work Organization and New Ways of Working: From Teleworking to Virtual Teams 183

Product details

• Authors: Li Feng, Feng Li, Feng (Napier University Li
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 21.08.2006
• EAN: 9781405125574
• ISBN: 978-1-4051-2557-4
• No. of pages: 272
• Subject: Social sciences, law, business > Business > Management