B2b Content Marketing Strategy - A Media-First Framework That Accelerates Growth

Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

List of contents

Chapter - 01: Introduction: Why B2B Content Marketing Strategy Needs a Refresh Chapter - 02: Principles of a Good B2B Content Marketing Strategy Chapter - 03: The Human-Centered, Multimedia Approach to Content Marketing Chapter - 04: Building a Community Growth Flywheel Chapter - 05: Getting to Really Know Your Customers Chapter - 06: Turning Knowledge into Resonance Chapter - 07: Aligning Channel, Message and Messenger Chapter - 08: Designing an Efficient Content Marketing Plan Using Media and AI Chapter - 09: Measuring and Reporting on Content Marketing Strategy Chapter - 10: What Makes "Good" Content? Chapter - 11: Securing buy-in for your content marketing strategy Chapter - 12: Building a Content Culture: Cross-Functional Collaboration Chapter - 13: Overcoming Challenges, Mistakes and Roadblocks

About the author

Devin Bramhall

Product details

• Authors: Devin Bramhall
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.10.2025
• EAN: 9781398622517
• ISBN: 978-1-398-62251-7
• No. of pages: 272
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Marketing / Industrial, Sales & marketing management, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management