In Defense of Negativity - Attack Ads in Presidential Campaigns

Informationen zum Autor John G. Geer is professor of political science at Vanderbilt University. He is the editor of the Journal of Politics! the editor of Politicians and Party Politics! and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians! Information! and Leadership. Klappentext Americans tend to see negative campaign ads as just that: negative. Pundits! journalists! voters! and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance! arguing that when political candidates attack each other! raising doubts about each other's views and qualifications! voters--and the democratic process--benefit. "In Defense of Negativity!" Geer's study of negative advertising in presidential campaigns from 1960 to 2004! asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues! rather than politicians' personal characteristics. Accordingly! the ads enrich the democratic process! providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse! "In Defense of Negativity "concludes that if we want campaigns to grapple with relevant issues and address real problems! negative ads just might be the solution. Zusammenfassung Argues that when political candidates attack each other! raising doubts about each other's views! voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004! asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

Product details

• Authors: John G. Geer, John Gray Geer, GEER JOHN G, Geer John G.
• Publisher: University Of Chicago Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.03.2006
• EAN: 9780226284996
• ISBN: 978-0-226-28499-6
• No. of pages: 218
• Dimensions: 146 mm x 222 mm x 19 mm
• Series: Studies in Communication, Media & Public Opinion; Studies in Communication, Medi; Studies in Communication, Media & Public Opinion; Studies in Communication, Media, and Public Opinion (CHUP); Studies in Communication, Media, and Public Opinion
• Subjects: Social sciences, law, business > Political science > Political system; USA, Vereinigte Staaten von Amerika, USA, Politische Kontrolle, Propaganda und Freiheitsrechte, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising