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This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.Did you know that investors at Wall Street wait for the Groundhog Day's forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don't you feel cursed without it? You will know all about it in this book. Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one's sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes. Brands bring you magical solutions: Mr Clean Magic Eraser, L'Oreal Magic Roots, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process. Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world. Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!
About the author
Eliane Karsaklian, PhD, HDR, is an unusual combination of big picture thinker, academic and practical businessperson. She has lived and worked in a number of countries during her career and has published several books about international marketing and international negotiation. Her last book
Multicultural Marketing is your Story describes the importance and impact of cultural communities in our lives and in marketing. As an internationally known speaker and award-winning researcher, Dr. Karsaklian is currently Clinical Professor at the University of Illinois Chicago.
