How to Exhibit At Trade Fairs - The Complete Guide to Making Your Company s Next Exhibition

Exhibiting can be enormously rewarding. That's why it accounts for over a tenth of total media spend in Britain. This book covers various aspects of the subject from the planning stages, to getting the best out of your stand at the show, right through to measuring the effectiveness of an exhibition campaign.

Product details

• Authors: John Appleyard
• Publisher: How to Books UK
• Languages: English
• Product format: Paperback / Softback
• Released: 26.05.2006
• EAN: 9781845281144
• ISBN: 978-1-84528-114-4
• No. of pages: 240