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Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.
List of contents
Preface Acknowledgments Chapter One: Opting Into 'Now Media'
Chapter Two: From Marconi to Mobile Listening
Chapter Three: Television: From Analog to Digital to 8K
Chapter Four: Radio and Television Programs and Programming
Chapter Five: Interconnected by the Internet
Chapter Six: Social Media: Private Conversations in Public Places
Chapter Seven: Digital Devices: Up Close, Personal, and Customizable
Chapter Eight: Extended Reality (XR): Inside of Media, Inside the Mind
Chapter Nine: Video Games: Innovation and Interactivity
Chapter Ten: Feature Films: 'The Movies'
Chapter Eleven: Advertising: From Clay Tablets to Digital Tablets
Chapter Twelve: Audience Measurement: Who's Listening, Who's Watching, Who's Surfing?
Chapter Thirteen: How 'Now Media' Work and Working in the 'Now Media'
Chapter Fourteen: 'Now Media' and You
Index
About the author
Norman J. Medoff, Ph.D., is professor emeritus in the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. He is a past president of the Broadcast Education Association. Recently he was co-director of the Advanced Media Laboratory where students create virtual and augmented reality projects and compete on the NAU Esports team.
Barbara K. Kaye (Ph.D., Florida State University) is professor in the School of Journalism & Media at the University of Tennessee-Knoxville. Her research focuses on the influence of digital content on media use and attitudes. She also studies the uses and effects of profanity on television programs. She has co-authored three textbooks, published 85 journal articles and book chapters, and presented her research at 110 academic conferences. But closest to her heart is teaching abroad in Italy, Austria, and Taiwan.
