Digital Product Management - Managing Product Development, Launch and Support

Focusing on operational excellence, this book takes readers through the practicalities of product development, market launch, and ongoing product support. Perfect for product managers and professionals looking to refine their skills in execution, cross-functional collaboration, and operational growth.

List of contents

1. Digital Product Management Overview. 2. Leading Product Development. 3. Delivering Digital Products. 4. Crafting the Marketing Strategy and Campaign. 5. Managing Sales Channels and Launching Products. 6. Engaging Customer and Designing Seamless Experience. 7. Optimizing Digital Experience and Empowering Employees. 8. Supporting and Maintaining Products. 9. Leveraging Product Analytics for Customer Insights. 10. Analysing Customer Retention and Journey. 11. Driving Product Adoption with Analytics Tools. 12. Building the Product Operating Model. 13. Scaling Product Operations. 14. Integrating the DPM Process Groups. 15. Leading Ethical Practices in Digital Product Management. 16. Driving Continuous Improvement and Innovation.

About the author

Boon Kee Lee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing, National University of Singapore. He has 30 years of consulting experience in product management and software development. His research interest is digital product management and digital ethics.

Product details

• Authors: Boon Kee Lee
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 16.04.2025
• EAN: 9781041013228
• ISBN: 978-1-0-4101322-8
• No. of pages: 290
• Subjects: Humanities, art, music > Art > Interior design, design; Social sciences, law, business > Media, communication > Book trade, library system; Software Engineering, Product Design, DESIGN / General, DESIGN / Product, COMPUTERS / Information Technology, computer science, Information technology: general issues, Engineering: general, Information technology: general topics, Library & Information Sciences, Internet Guides & Online Services, Internet guides and online services, Web graphics and design, Web graphics & design, Library and information sciences / Museology, Ergonomics