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This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector. All these issues, the Editors argue, have been exacerbated by the advent of the COVID-19 pandemic. However, entrepreneurship must be at the heart of efforts to transform Africa's economic prospects to ensure sustained economic growth and decent work for all.
In looking at the development of entrepreneurship for Africa's growth, contributors to this edited collection take an evolutionary approach by focusing on entrepreneurial intentions (where entrepreneurial ideas are formed), customer management (which is central to all entrepreneurial business success) and by also focusing on local and entrepreneurial business development. The book then ends with a discussion around technological innovations in small business development in Africa. Covering topics such as social entrepreneurship, international joint ventures and the impact of digital platforms, this conceptual path provides rich contemporary insights for students, researchers, and policy makers and contributes to the achievement of SDG 8 targets.
List of contents
Part I: Introduction.- Chapter 1: Introduction.- Part II: Entrepreneurial Intentions and Customer Management Issues.- Chapter 2: Dynamics of Final Year Students' Entrepreneurial Inclination: Does Understanding of Entrepreneurship Matter?.- Chapter 3: Understanding Customer Service for Small and Entrepreneurial Firms.- Part III: Local and International Perspectives.- Chapter 4: Enterprise Growth in The Informal Economy in Sub-Saharan Africa - An Empirical Qualitative Investigation.- Chapter 5: Social Entrepreneurship in Focus: Evidence From Ghana.- Chapter 6: Exploring International Joint Ventures.- Part IV: Technology and Entrepreneurial Development.- Chapter 7: The Impact of 4ir Technologies on Venture Creation and Technology Commercialisation: Insights and Exemplars From An Emerging Economy Context.- Chapter 8: The Impact of Digital Platforms on SMES Development and Performance.- Part V: Conclusion.- Chapter 9: Theoretical, Policy and Managerial Implications for Entrepreneurial Practice in Africa.
About the author
Robert E. Hinson is a Professor and Pro Vice-Chancellor at the Ghana Communication Technology University. He is a Series Editor of the Palgrave Studies of Marketing in Emerging Economies as well as the Palgrave Studies of Public Sector Management in Africa
Doreen Anyamesem Odame is the examination officer in the Department of General Studies at the Ghana Communication Technology University.
Eric Kwame Adae is an Assistant Professor at the Drake University School of Journalism and Mass Communication. He is the Lead Author of the recently published '
Social Media and Africa's Public Sector (Palgrave Macmillan, 2023).'
Kwame Adom is Visiting Faculty at the Burman University in Canada and also a Senior Lecturer at the Department of Marketing and Entrepreneurship at the University of Ghana Business School.
