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Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business.
List of contents
Chapter - 01: Introduction - Why every business is now a data business; Chapter - 02: Use cases for data; Chapter - 03: Using data to improve your decision making; Chapter - 04: Using data to understand your customers; Chapter - 05: Using data to create more intelligent services; Chapter - 06: Using data to make more intelligent products; Chapter - 07: Using data to improve your business operations; Chapter - 08: Increasing the value of your organisation through data and AI; Chapter - 09: Defining your data use cases; Chapter - 10: Sourcing and collecting data; Chapter - 11: Ethics, Data Governance, Trust and Cybersecurity; Chapter - 12: Turning data into insights; Chapter - 13: Creating a technology and data infrastructure; Chapter - 14: Building data competencies in your organization; Chapter - 15: Executing and revisiting your data strategy; Chapter - 16: Looking ahead
About the author
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.
