10 Principles of Effective Social Media Marketing - Strategies to Guarantee Impact

Understand the fundamental principles of effective social media marketing.

List of contents

Chapter - 00: Introduction Chapter - 01: Build a Strong Team Chapter - 02: Develop a Consistent Voice Chapter - 03: Managing a Crisis Chapter - 04: Be Human and Speak to Humans Chapter - 05: Create Accessible Content Chapter - 06: You NEED a Budget Chapter - 07: Be Honest and Ethical Chapter - 08: Timing is Everything Chapter - 09: Focus on the Audience Chapter - 10: Deliver Education or Entertainment Chapter - 11: Conclusion

About the author

Jon-Stephen Stansel is Founder of Saturn 9 Media a Social Media Management and Strategy Consultancy. Based in Bentonville, Arkansas, he has 10+ years' experience running social accounts for Texas State University, the Texas Department of Transportation as well as Amazon Prime animated series such as The Lord of The Rings: The Rings of Power and Avatar: The Way of Water. He has presented at conferences such as HighEdWeb, CASE and CUPRAP. He has delivered webinars for Hootsuite, Semrush and Slate Teams and has appeared on podcasts such as Agents of Change, Talking Tactics and PR360.

Product details

• Authors: Jon-Stephen Stansel
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.09.2025
• EAN: 9781398621442
• ISBN: 978-1-398-62144-2
• No. of pages: 256
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Customer Relations, E-commerce: business aspects, Sales & marketing, Sales and marketing, COMPUTERS / Internet / Social Media, COMPUTERS / Internet / User-Generated Content, Online marketing / Social media marketing