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A New Book from the Wall Street Journal and USA Today Bestselling AuthorThe Most Valuable Companies in the World Leverage a Powerful Secret. Do you?
Taylor Swift isn't a singer, songwriter, or entertainer. She's an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat's names-Meredith and Olivia Swift. Taylor Swift doesn't protect her IP because she's a big star. She's a big star because she protects her IP.
Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, "Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough." Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.
You're not that different. But sadly, most entrepreneurs don't think they have any intellectual property. Truth is, they just don't know how to find it. The few who do, don't know how to protect it. Over 90% of your company's value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won't truly value you.
Kary Oberbrunner, entrepreneur and inventor of Instant IP¿, and Katherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.
Get ready to discover:
Why you should not promote your IP until you first protect your IP
The 12-step plan to increase your intellectual property influence and impact
Your Ideas are Valuable. Start Protecting Them Today.
About the author
KARY OBERBRUNNER is a Wall Street Journal and USA Today bestselling author of more than a dozen books. As CEO of Igniting Souls and Blockchain Life, he helps authors, entrepreneurs, and influencers publish, protect, and promote their Intellectual Property and turn it into 18 streams of income. His companies are committed to: Setting Free World-Changing Ideas. An award-winning novelist, TEDx speaker, screenwriter, and inventor, he's been featured in Entrepreneur, Forbes, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. He speaks internationally on a variety of topics including leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist, he often consults on marketing, branding, Intellectual Property, and Web3.He has several earned degrees, including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He also serves as the Berry Chair of Entrepreneurship at Cedarville University, where he teaches on the topics of Entrepreneurship and Digital Marketing. Kary enjoys cycling, especially in the French Alps. He lives in Ohio with his wife Kelly and three children: Keegan, Isabel, and Addison.
