Business Discourse

Informationen zum Autor Francesca Bargiela-Chiappini! Catherine Nickerson and Brigitte Planken Klappentext Business Discourse introduces a multidisciplinary approach to the research and practice of business communication. It promotes debate and enquiry on several new and competing issues and combines teaching practice! state-of-the-art research and innovative practical applications. Zusammenfassung Business Discourse introduces a multidisciplinary approach to the research and practice of business communication. It promotes debate and enquiry on several new and competing issues and combines teaching practice! state-of-the-art research and innovative practical applications. Inhaltsverzeichnis General Editors' Preface Acknowledgements PART 1: THE FIELD OF BUSINESS DISCOURSE What is Business Discourse? Challenges in the Future PART 2: APPLYING BUSINESS DISCOURSE RESEARCH Research-based Business Discourse Teaching Research-based Consultancy Work Research-based Teaching Materials PART 3: RESEARCHING BUSINESS DISCOURSE Themes and Research Strategies Research Methodologies! Frameworks and Project Ideas Research Cases PART 4: RESOURCES A Guide to Resources for Business Discourse Research References Subject Index

Product details

• Authors: F. Bargiela-Chiappini, Francesca Bargiela-Chiappini, Francesca Nickerson Bargiela-Chiappini, C. Nickerson, Catherine Nickerson, B. Planken, Brigitte Planken
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 17.11.2006
• EAN: 9781403935755
• ISBN: 978-1-4039-3575-5
• No. of pages: 288
• Series: Research and Practice in Applied Linguistics; Research and Practice in Appli; Research and Practice in Applied Linguistics
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Business > Advertising, marketing