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Klappentext This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support. The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development. This book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behavioural change in the Indian context…. The case studies included in the book are based on the first hand experiences of the author, provide very practical information concerning the key elements in appropriate development of communication technology…. This important book will be a useful handbook for all those involved in devlopment communication and rural development. Zusammenfassung Divided into three sections! this book explores the role of communication in development! using the framework of communication designed for behavior change. It emphasizes the role of communication in advocacy! social mobilization! training! research and programme support. Inhaltsverzeichnis Introduction PART ONE: HISTORICAL PERSPECTIVE Communication and its Role in Development Search for an Alternative Development Paradigm Alternative to Broadcasting Some International Experiences Networks and Movements Communication and Human Development A New Approach PART TWO: RECENT EXPERIENCES IN INDIA Use of Communication for Literacy and Empowerment Population Bringing About Behaviour Change Reaching Development to the Rural Poor Conclusion Communication Challenges in India ...
