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The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria", investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.
About the author
Dr. Patience G. Oguru is an experienced educationist and lecturer in the Department of Marketing at Ignatius Ajuru University of Education, Port Harcourt. She holds a Ph.D. in Entrepreneurial Marketing from Rivers State University. She is an erudite scholar with several publications in both national and international journals.
