Fr. 70.00

Edward J. Lordan, Lordan Edward J.

Essentials of Public Relations Management

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.

List of contents

Chapter 1 Introduction Chapter 2 Client Relations Chapter 3 Personnel Chapter 4 Research Chapter 5 Crisis Communication Chapter 6 Finance Chapter 7 Technology Chapter 8 Legal Issues Chapter 9 Ethics Chapter 10 Conclusion

About the author

By Edward J. Lordan

Product details

Authors	Edward J. Lordan, Lordan Edward J.
Publisher	Rowman & Littlefield

Languages	English
Product format	Paperback / Softback
Released	01.01.2003

EAN	9780830415946
ISBN	978-0-8304-1594-6
Dimensions	140 mm x 217 mm x 11 mm
Weight	231 g
Subjects	Social sciences, law, business > Business > Advertising, marketing Public Relations, BUSINESS & ECONOMICS / Public Relations

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