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This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.
List of contents
List of Contributors1. IntroductionGitte Rasmussen and Theo Van Leeuwen
2. Exploring the phenomenology of shopping as social practice: An inquiry into the multimodal and linguistic repertoires in markets in SydneyDariush Izadi
3. Between sensorial pleasure and economic reason: accepting or rejecting offers to taste at the marketLorenza Mondada
4. Reassembling meaning while shoppingEmi Otsuji and Alastair Pennycook
5. Multimodal engagement and interaction and the appearance of contemporary non-traditional retail shoppingGitte Rasmussen
6. Trust, transparency and transactions - revealing participation in collocated and hybrid auction salesSylvaine Tuncer, Christian Heath and Paul Luff
7. Checking before checkout: how customers deal with trust and accountability in grocery shopping in online and brick-and-mortar shopsElisabeth Dalby Kristiansen
8. Curating a lifestyle experience - how Pottery Barn makes it so.Louise Ravelli
9. Going shopping - a social semiotic study of resources for walking offline and onlineSøren Vigild Poulsen
10. Community or commerce - the story of eBayTheo Van Leeuwen
Index
About the author
Gitte Rasmussen is Professor of Social Interaction at the University of Southern Denmark.
Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia.
Summary
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.
