Managerial Relationships and Smes Internationalization - Un-Weaving the Fabric of Business Performance

Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization.

List of contents

1. Introduction: The relationship-centric SMEs internationalization   PART I. Relationships and SMEs internationalization: A zoom-out perspective   2. Macro factors influencing the SMEs sector   3. Towards further contextualization of SMEs internationalization   4. A phenomenological overview: The Central and Eastern European region and SMEs internationalization    PART II. Relationships and SMEs internationalization: A zoom-in perspective   5. Relationship marketing and SMEs internationalization   6. Leveraging the Managerial Global Mindset for SMEs internationalization   7. A relationship-centric model of SMEs internationalization: Advancing the 5 Cs   8. Back to the future: Instead of conclusions

About the author

Elena-M¿d¿lina V¿t¿m¿nescu is a Full Professor at the Faculty of Management (SNSPA), Bucharest, Romania, Head of the Management Department, and Director of the Centre for Research in Management.
Andreea Mitan is a Lecturer at the Faculty of Management (SNSPA), Bucharest, Romania, Executive Director of the Centre for Research in Management, and CEO of the Norwegian-Romanian Chamber of Commerce.

Summary

Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization.

Product details

• Authors: Andreea Mitan, Elena-Madalina Mitan Vatamanescu, Elena-Mădălina Vătămănescu
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2024
• EAN: 9781032558066
• ISBN: 978-1-0-3255806-6
• No. of pages: 182
• Series: Routledge Frontiers in the Development of International Business, Management and Marketing
• Subjects: Social sciences, law, business > Business > General, dictionaries; Business & Economics / General, Small businesses & self-employed, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Development / Business Development, International business, business strategy, Small businesses and self-employment, Business mathematics & systems, Business mathematics and systems