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In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
List of contents
Introduction Part 1: Network resources for internationalization 1. The choice of entry modality, an approach based on the concept of proximity 2. Local practice of a business network for a foreign investor: the case of an Algerian business network 3. Valorization of the Expertise of an Agricultural Technical Institute on the International Stage: Opportunities and Managerial Innovation 4. Crowdfunding potential: A two-country study of awareness and intention toward crowdfunding 5. Acculturation inside partnerships in the Russian car industry Part 2: The mobilization of cultural resources internationally 6. Digital serious games for training and research on soft skills in international management 7. Proficiency in the International Language of Management as a discursive identity resource 8. Managing cultural integration in a Franco-German acquisition 9. Cultural diversity and social innovation in non-profit organizations Part 3: The resources of SMEs in emerging countries facing the international market 10. The internationalization of SMEs in a transition economy 11. Anticipation capacity of SMEs and transgenerational entrepreneurship - the case of family SMEs in Alexandria 12. Fair trade certification between the international and territorial: the management or the creation of paradoxes? The case of women's argan oil cooperatives in Morocco Conclusion
About the author
Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master's degree in Law and Marketing at the Faculty of Law and Social Sciences at Poitiers from 2004 to 2020.
Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers, France, and a member of the CEREGE laboratory, where he leads the International Strategic Intelligence axis. He is in charge of the Master's in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and, in particular, is directly related to the fi eld of economic intelligence.
Summary
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
