Douyin, Tiktok and Chinas Online Screen Industry - The Rise of Short-Video Platforms

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.

List of contents

Introduction: Telling Chinese Stories. Part 1. Chinese soil 1. The power of platforms in the digital age 2. Dancing with giants: birth of ByteDance 3. The migration of creative labour Part 2. Leap forward 4. Swipe craze 5. Two souls in one shell 6. Fortune-telling business. Tales of the people. List of interviewees

About the author

Chunmeizi Su is a Lecturer of Digital Cultures at The University of Sydney. Her research interests include platform studies, algorithms, digital policy and platform governance. She has published extensively on Media, Culture & Society, Television and New Media, Global Media and China , etc.

Summary

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.

Product details

• Authors: Chunmeizi Su, Chunmeizi (University of Sydney) Su
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2024
• EAN: 9781032198309
• ISBN: 978-1-0-3219830-9
• No. of pages: 144
• Series: Routledge Research in Digital Media and Culture in Asia
• Subjects: Humanities, art, music > History; Social sciences, law, business > Media, communication > General, dictionaries; China, Media Studies, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Digital lifestyle, Media studies: internet, digital media and society, Media, Information & Communication Industries