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Since the world's first business school was established in 1819, business schools have continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schools' digital transformation, calling into question the concept of business school itself.
List of contents
List of abbreviations
List of figures and tables
Author biography
Foreword: Business Schools' Survival Blueprint
- The Business School's Rationale and Raison d'Être
- History Repeating
- Different, but Same-Same
- Stakeholder (a)Symmetry
- Seemingly at Stake: The Business of Business Schools
- Competition: Alarmingly Augmenting
- Cursor: Business vs. School
- Cost: Choice and Complexity
- Business Schools' Deep Dive into Digital Disruption
- Moving Many Mindsets
- Simplicity of Sense-Making
- Research < > Teaching Paradigm Shift
- Management Research: Overrated? Or Underexploited?
- Initial Idea and Original Purpose
- Regrettable Reality and Current Predicament
- Vital Vision and Future Potential
- Teaching Management: Tough Mission?
- Time and Experience
- Science and Practice
- Disciplinary and Interdisciplinary
- For What it's Worth: B-School Accreditations and Rankings
- Accreditations Analyzed
- Rankings' Intention and Impact
- To Improve, Not to Impress
- Business Schools: Spot Your Niche and Point of Difference
- Brand Differentiation and Positioning
- Brand Coherence and Consistency
- Brand Advocates and Ambassadors
- Business Schools' Survival Based on Bonding and Building
- Community Building Offsets Competition
- > Work > Retire
- Buildings: Beyond Mere Brick-and-Mortar
- Top Leadership's Trouble in Taking the Lead
- Vision and Venture
- Academia and Management
- (Em)Power and Motivate
Afterword: It's [about] the Student, Stupid!
About the author
Andreas Kaplan is a globally recognized and widely published higher education expert with more than 15 years of leadership experience in academia. Currently President and Dean of Kühne Logistics University, Germany, Kaplan previously held the positions of Rector and Provost at ESCP Business School, Sorbonne Alliance.
Summary
Since the world’s first business school was established in 1819, business schools have continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schools’ digital transformation, calling into question the concept of business school itself.
