Business Digitalization - Corporate Identity and Reputation

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

List of contents

Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation
Pantea Foroudi and Maria T. Cuomo
Chapter 2: Brand Identity and Digital Transformation: challenges and opportunities in the higher education sector
Jane Hemsley-Brown
Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The case of British Muslims Entrepreneurs.
Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu
Chapter 4: In the digital age, corporate brands face ethical challenges
Maria Jerez-Jerez
Chapter 5: Employees social media presence: Future directions for corporate reputation
Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio
Chapter 6: How digital technology adoption results in improved innovation and firm performance outcomes
Farbod Fakhreddin
Chapter 7: Customer engagement in international marketing research: intellectual structure and research agenda
Fang Fang Li and Brian R. Chabowski,
Chapter 8: An Overview of the Influence of Technology on Homogenous and Heterogenous Culture
Waleed Yousef and Maisam Yousef
Chapter 9: Digital strategy and business performance
Guido Amendola
Chapter 10: Personalisation: The Construct and it's Dimensions
Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab
Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A Study of Nigeria E-Merchants' and Online Customers' Perspectives
Vivian Otuekong and Pantea Foroudi

About the author

Pantea Foroudi is a business manager and solution architect at Foroudi Consultancy and a member of marketing, branding and tourism at Middlesex University London.
Maria Teresa Cuomo is a professor of Business Economics at the University of Salerno, where she teaches "Management and Innovation" and "Management."

Summary

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Product details

• Authors: Pantea (Middlesex University London Foroudi
• Assisted by: Maria Teresa Cuomo (Editor), Pantea Foroudi (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2024
• EAN: 9781032512365
• ISBN: 978-1-0-3251236-5
• No. of pages: 188
• Series: Routledge Studies in Marketing
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, Business & Economics / General, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Sales & marketing management, Research & development management, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management, Research and development management