Branding Authoritarian Nations - Political Legitimation Strategic National Myths in Military Ruled

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.

List of contents

Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand; Chapter 3: Thailand's external branding; Chapter 4: Thailand's internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion

About the author

Petra Alderman is a post-doctoral research fellow in Leadership for Inclusive and Democratic Politics at the International Development Department, School of Government, University of Birmingham, UK.

Summary

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.

Product details

• Authors: Petra Alderman, Petra (University of Birmingham Alderman
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2024
• EAN: 9781032517551
• ISBN: 978-1-0-3251755-1
• No. of pages: 238
• Series: Rethinking Southeast Asia
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; Social sciences, law, business > Political science > Political science and political education; Advertising, SOCIAL SCIENCE / Regional Studies, Nationalism, South East Asia, Social & political philosophy, social and political philosophy, Fascism & Nazism, Regional Studies, Regional / International studies, Far-right political ideologies and movements, SOCIAL SCIENCE / Cultural & Ethnic Studies / General