Born to Sell - The Competitive Advantage You Didn't Know You Have

Start selling like crazy by shifting your perspective, becoming a storyteller, and striving to help others
A manifesto for anyone who has ever thought, "I'm not a salesperson," Born to Sell:The Competative Advantage You Didn't Know You Have is your guide to sales that focuses on what really matters: authenticity, storytelling, and a deep understanding of the human side of connecting with customers. Written by Ryan Neu, who started off as an accountant and now runs Vendr, a highly successful SaaS marketplace with hundreds of millions in revenue to date, this book contains all of the insights and tips you need to tap into your own strengths and start selling like crazy.
A far cry from your typical sales book, this book provides in-depth commentary on concepts such as:

• The advantages of leaning into your quirks, telling your story, and building genuine relationships, rather than focusing solely on closing deals and overcoming objections
• Sales as a binary process-people buy, or they don't-and how to help them figure out their decision quickly and honestly
• Resisting the promised sales results of molding yourself into someone else, and what to expect when you stay true to yourself

Born to Sell: The Competative Advantage You Didn't Know You Have is an essential read for entrepreneurs building generational businesses, salespeople striving to exceed quotas and advance, and anyone seeking to demystify the art of sales.

Product details

• Authors: Ryan Neu
• Publisher: Wiley
• Languages: English
• Product format: Hardback
• Released: 29.04.2026
• EAN: 9781394324330
• ISBN: 978-1-394-32433-0
• No. of pages: 256
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Sales & Selling / Management, COMICS & GRAPHIC NOVELS / Nonfiction / General, Business & management, Small businesses and self-employment, Sales and marketing, Sales and marketing management, Graphic novel / Comic book / Manga: styles / traditions