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* A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
* Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
* Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
* Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
List of contents
Chapter 1 The Evolving Role of Information Systems and Technology: A Strategic Perspective
Chapter 2 An Overview of Strategic Management and the IS/IT Strategy Implications
Chapter 3 Establishing an Effective Process for Developing IS/IT (or Digital) Strategies
Chapter 4 IS/IT Strategic Analysis: Achieving Alignment with Business Operations and Strategy
Chapter 5 Innovating with Technology, Systems and Information
Chapter 6 Exploiting Information Systems for Strategic Advantage
Chapter 7 Determining the Business Information Systems Strategy
Chapter 8 Managing the Portfolio of Business Applications
Chapter 9 Managing Investments in Information Systems and Technology
Chapter 10 An Organizing Framework for the Strategic Management of IS/IT
Chapter 11 The Strategic Management of IT Services and Infrastructure
Chapter 12 Strategic Management of Information Systems: Quo Vadis?
About the author
Joe Peppard and
John Ward present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS/IT is managed strategically.
