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Actionable Strategies for Businesses to Achieve Climate NeutralityClimate change is not just an environmental issue. It is a fundamental business risk that demands urgent action from companies of all sizes and industries. While reducing greenhouse gas emissions is essential, reaching full CO2 neutrality remains a significant challenge. Traditional carbon offsetting alone will not be enough to drive meaningful impact.To stay ahead, business leaders must go beyond mitigation and actively contribute to removing carbon from the atmosphere. Marian Krüger and Benedict Probst highlight the most effective carbon removal strategies and share practical insights on how companies can integrate these solutions today - regardless of where they stand in their sustainability journey.
About the author
Marian Krüger ist Gründer und Geschäftsführer von remove, einer Non-Profit-Organisation zur Unterstützung von Carbon-Removal-Start-ups. Zuvor leitete der studierte Verhaltensökonom das Sustainability in Business Lab an der ETH Zürich, beriet Industrieunternehmen und öffentliche Institutionen zur Dekarbonisierung und gründete ein erfolgreiches Solar-Start-up.
Marian Krüger is the founder and director of remove, an organization that supports European, Indian, and African carbon removal start-ups. Previously, the behavioral economist headed the Sustainability in Business Lab at ETH Zurich, advised industrial companies and public institutions on decarbonization and founded a successful solar start-up.
Summary
Actionable Strategies for Businesses to Achieve Climate Neutrality
Climate change is not just an environmental issue. It is a fundamental business risk that demands urgent action from companies of all sizes and industries. While reducing greenhouse gas emissions is essential, reaching full CO2 neutrality remains a significant challenge. Traditional carbon offsetting alone will not be enough to drive meaningful impact.
To stay ahead, business leaders must go beyond mitigation and actively contribute to removing carbon from the atmosphere. Marian Krüger and Benedict Probst highlight the most effective carbon removal strategies and share practical insights on how companies can integrate these solutions today – regardless of where they stand in their sustainability journey.
Foreword
Actionable Strategies for Businesses to Achieve Climate Neutrality
