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The book aims to provide a comprehensive analysis of the theoretical and practical aspects related to values in international business, including changes in the value creation process and the adaptation and evolution of firms in an environment affected by various crises.
List of contents
Part 1 - Crises and environment: an upheaval of values 1. New global upheaval challenges facing the international business community 2. Exogenous shocks and international business: a conceptual framework 3. Prospects for Algerian exports in the African Continental Free Trade Area (AfCFTA) Part 2 - New values and new ways to create value 4. How have French multinationals responded to the Covid-19 pandemic? 5. Blended value proposition (BVP), triple bottom line (TBL), creating shared value (CSV) and base of pyramid (BOP) concepts: What are the differences? A comparative analysis using Morse's methodology 6. Towards a tailored framework for Freemium Business Models Part 3 - Epilogue and conclusion 7. Ethical tools and cultural diversity in multinational companies: An experiment using a serious digital game Conclusion
About the author
François Goxe is Professor of International Business & Strategy at the University of Côte d'Azur, France and Deputy Director of IAE Nice Graduate School of Management. His research interests lie in the areas of actors, processes, and strategies in international business and entrepreneurship.
Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas¿AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master in Law and Marketing at the Faculty of Law and Social Sciences of Poitiers from 2004 to 2020. Her work focuses, in particular, on profitability and risks, financial equity markets, in Europe and Asia, and on banks.
Michaël Viegas¿Pires is a Lecturer in Strategy and International Management at the University of Versailles Saint¿Quentin¿en¿Yvelines, where he codirects the Master of International Business, as well as the innovation center of the IAE of Paris Saclay. He is also a member of the board of directors of the French¿speaking association of international management (Atlas¿AFMI), in charge of digital communication. His research focuses on the intercultural dimension of strategy, as well as the discursive dimension of international management.
Summary
The book aims to provide a comprehensive analysis of the theoretical and practical aspects related to values in international business, including changes in the value creation process and the adaptation and evolution of firms in an environment affected by various crises.
