Digital Product Management - Strategic Planning and Market Opportunity

This book equips readers with essential knowledge and skills in digital product management and covers key topics including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. A useful guide for product managers, entrepreneurs, and business leaders.

List of contents

Table of Contents
1. Digital Product Management Overview
2. Digital Transformation and Market Dynamics
3. Managing Expectations and Stakeholder Dynamics
4. Lessons from Market Successes and Challenges
5. Product Team Model
6. The Digital Product Manager
7. Digital Product Management Framework
8. Defining a Product Strategy
9. Exploring Market Dynamics
10. Navigating Market Opportunities
11. Building a Business Case
12. Developing a Product Positioning
13. Selecting Pricing and Packaging Strategies
14. Crafting a Go-to-Market Strategy
15. The Art of Product Planning
16. Managing Product Requirements and Lifecycles
17. Bridging Strategy with Execution

About the author

Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. Boon Kee has thirty years of consulting experience in product management and software development. His research interest is digital product management.

Summary

This book equips readers with essential knowledge and skills in digital product management and covers key topics including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. A useful guide for product managers, entrepreneurs, and business leaders.

Product details

• Authors: Lee Boon Kee, Boon Kee Lee
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.03.2025
• EAN: 9781032776712
• ISBN: 978-1-0-3277671-2
• No. of pages: 300
• Subjects: Humanities, art, music > Art > Interior design, design; Social sciences, law, business > Media, communication > Book trade, library system; Software Engineering, Product Design, DESIGN / General, DESIGN / Product, COMPUTERS / Information Technology, computer science, Information technology: general issues, Engineering: general, Information technology: general topics, Library & Information Sciences, Internet Guides & Online Services, Internet guides and online services, Web graphics and design, Web graphics & design, Library and information sciences / Museology, Ergonomics