Global Strategy - A Market Creation Approach

Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

List of contents

Preface
Acknowledgments
About the Authors
Part 1: Global Strategy- An Entrepreneurial Perspective
Chapter 1: Global Strategy: A Market Creation Approach
What Is Global Strategy?
The Strategic Roots Of Global Strategy
A Market Creation Approach To Global Strategy
Global Strategy In A Vuca World
Global Strategy Meets Grand Challenges
Summary
Discussion Questions
Key Terms
Chapter 2: Business Models: The Pathway Toward Market Creation Across Countries
What Is A Business Model?
The Building Blocks Of A Business Model
The Rising Importance Of Business Models
An Opportunity Logic View Of A Business Model
Discovering Opportunities In The Global Market
Summary
Discussion Questions
Key Terms
Part 2: Identifying Value Across Borders
Chapter 3: Empathizing With Customers From Different Cultures
Understanding Institutional Distance
Target Customers Across Countries
Design Thinking
Summary
Discussion Questions
Key Terms
Chapter 4: The Value Proposition for International Markets
The Motives Behind The Foreign Market Entry
The Need For A Value Proposition
Formulating Value Proposition
Finding Value Proposition
Summary
Discussion Questions
Key Terms
Chapter 5: Reaching Customers Across Countries
Traditional Entry Modes
Novel Modes Of Foreign Entry
Choosing An Entry Mode
Toward A Comprehensive And Dynamic Framework
Applying Opportunity Logic To Entry Mode Choices
Summary
Discussion Questions
Key Terms
Chapter 6: Maintaining Long-Term Relationships in Foreign Markets- Legitimacy, Ethics, and Social Responsibility
Legitimacy In A Foreign Land
Legitimacy For Digital Mnos
Approaches To Establish And Maintain Legitimacy
Ethical And Strategic Considerations
Summary
Discussion Questions
Key Terms
Part 3: Creating Value Across Borders
Chapter 7: Using Key Resources
Key Resources In A Business Model
Key Resources As Ownership Advantage
Framework To Identify Key Resources
Beyond Vrio-Resource Scalability And Fungibility
Context Matters: Leveraging Resources Across Countries
Summary
Discussion Questions
Key Terms
Chapter 8: Key Partners: Cultivating Partner Networks in Foreign Lands
Key Partners In Business Model
The Need For Key Partners
Orchestrating Key Partners
Key Partners In A Changing World
Hybrid Partnerships
Summary
Discussion Questions
Key Terms
Chapter 9: Key Activities: Structuring Sustainable Global Value Chains
Key Activities In The Business Model
Structuring Key Activities In A GVC
Organizational Structures Behind Global Value Chains
Scaling And Iterating Key Activities
Ethics And Social Responsibility In Global Value Chains
Summary
Discussion Questions
Key Terms
Part 4: Capturing Value Across Borders
Chapter 10: Cost Structures: Driving Efficiency in Foreign Markets
Cost Structures of MNOs
Transaction Costs In Business Models
Managing Cost Structures
Managing Costs Responsibly
Summary
Discussion Questions
Key Terms
Chapter 11: International Revenue Models: Unlocking Profits Globally
Revenue Models In International Business
Novel Revenue Models
Strategically Managing Revenue Models
Bringing Sustainability In Revenue Models
Summary
Discussion Questions
Key Terms
Part 5: You, as a Global Entrepreneur
Chapter 12: Your Global Career Compass: Unveiling Your Potential Worldwide
Venturing Abroad As An International Entrepreneur
International Careers In MNOs
Preparing Yourself for an IB Career
Life As An Expat
Summary
Discussion Questions
Key Terms
Part 6: Integrative Cases
Case 1: COVID-19's Impact on the Global Meatpacking Industry and the Role of Technology
Case 2: Sustainability in the Semiconductor Industry: A New Entrant's Dilemma
Case 3: Doorsteps: Disrupting the UK Real Estate Industry
Case 4: Alpha 360: Creating an Ecosystem in the Event Management Service Industry
Case 5: A Chilean Coffee Business Deciding to Do Business in the United States
Case 6: Designing and Developing Boutique Hotels Using Creative Thinking Tools
Case 7: Kaldi's Coffee: Can Ethiopia's Premier Coffee Shop Continue to Grow?
Case 8: How Can Netflix Fund Its International Expansion Goals?
Case 9: Norway's Sovereign Wealth Fund: Ethical Dilemmas
Case 10: Foxconn's FDI in Wisconsin: A case of foreignness in America
Case 11: John Deere in Sub-Saharan Africa: Success or Failure?
Case 12: Danfoss in China: How Family-Owned Danfoss Turned China Into Their Second "Home-Market"
Case 13: Is Grab, the Asian Superapp, Leveraging Digital Innovation for Good?
Case 14: Ryanair: A Low-Cost Business Model in the European Airline Industry
Case 15: American Egg: Strategic Growth and International Expansion

About the author

Sali Li is a Professor and Distinguished Research Fellow at the Sonoco International Business Department at the Darla Moore School of Business. Professor Li teaches Global Strategy and Negotiation courses in the MBA, PhD, and Executive Education programs and has received several teaching awards. Professor Li′s current work explores how digital platform ecosystems innovate, iterate, and internationalize. His work has been published or is forthcoming in: the Academy of Management Review, Harvard Business Review, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Organization Science, Strategic Management Journal, etc. His research on the internationalization of digital innovation was awarded the Rugman Prize by the Academy of International Business. Professor Li’s research has also won the Lazardis Award for the Journal of Business Venturing’s Best Paper of the Year in 2020, the Temple/AIB Best Paper Award at the Academy of International Business, and the GWU-CIBER Best Paper Award on Emerging Markets at the Academy of Management.  In addition, he also serves as a consulting editor at the Journal of International Business Studies, and an associate editor of the Journal of World Business.
Noman Shaheer is a senior Assistant Professor in international business discipline at the University of Sydney. He received his PhD in international business from Darla Moore School of Business, University of South Carolina and. His dissertation was on the topic of internationalization of digital innovation, which won two of the most prominent dissertation awards in the field of international business, Buckley & Casson AIB Dissertation Award and AOM International Management Division Dissertation Award. His research on digital internationalization has been published in some of the most prominent international business and entrepreneurship journals including Journal of International Business Studies, Harvard Business Review, Journal of Business Venturing, Journal of World Business, Journal of International Marketing, and Journal of International Management. His research has received several promising awards including Journal of Business Venturing Lazaridis Best Paper Award, Temple/AIB Best Paper Award, and Alan M. Rugman Most Promising Scholar award. In addition, he serves as a consulting editor at the Journal of International Business Studies, and Asia Pacific Journal of Management. Noman Shaheer also holds leadership positions in several research organizations. He is the Founding Chair of Digitalization Special Interest Group, Academy of International Business and Chair of Research Methods Committee, International Management Division, Academy of Management. Noman Shaheer has been invited to speak on various forums including United Nations Trade and Development (UNCTAD) Panel on World Investment Report, Journal of International Business Studies Paper Development Workshop, and panels on Writing Award Winning PhD Dissertation.

Noman Shaheer has teaching experience in University of South Carolina and University of Sydney in both undergraduate and postgraduate (Masters) programs. He has been teaching global business course since 2018, which covers core concepts of global business and global strategy. He has also designed a new course, digital globalization, for undergraduate, advanced studies, and Master’s in International Business programs, what he has been teaching since 2021. The course employs business model framework to offer new ideas for conducting international business on the wake of latest technologies. Based on his excellent teaching performance, Noman Shaheer has received University of Sydney Teaching Awards for 5 consecutive semesters from 2021 to 2024.

Product details

• Authors: Sali Li, Sali Shaheer Li, Noman Ahmed Shaheer
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 23.01.2025
• EAN: 9781071894187
• ISBN: 978-1-0-7189418-7
• No. of pages: 624
• Subjects: Social sciences, law, business > Business > International economy; BUSINESS & ECONOMICS / International / General, Business & management, International business, business strategy, For undergraduate education and equivalents, For graduate / post-graduate and equivalents