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This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.
A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.
List of contents
Part 1: Marketing and Consumption Ethics 1. Marketing Ethics and Ethical Consumers 2. The Politics of Consumption and Consumer Activism 3. Brand Activism vs 'Woke-washing' and Exploitation Part 2: Marketing Equality, Diversity, and Inclusion 4. Gender, Sexuality, and Marketing 5. Race, Ethnicity, and Consumer Culture 6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces Part 3: Social, Transformative, and Sustainable Marketing 7. CSR, the Sustainability Dialogue, and Signals of Communication 8. Social and Cause-related Marketing
About the author
Athanasia Daskalopoulou is Senior Lecturer in Marketing at the University of Liverpool. Athanasia's interpretive research programme focuses on market dynamics, consumer culture, gender, and arts marketing. Athanasia is also conducting sociological research on work focusing on technology use and its relationship with work practices and identity. Athanasia's work has been published at international peer-reviewed journals such as Sociology; Social Science & Medicine; Marketing Theory; European Journal of Marketing; New Technology, Work and Employment; Journal of Services Marketing; Studies in Higher Education; Advances in Consumer Research. Athanasia also co-edited the first volume of
Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality for Routledge, published in 2025.
Natalia Yannopoulou is Professor of Marketing at Newcastle University Business School. Natalia's research examines how consumers understand and interpret market offerings, while focusing on the symbolic meaning of communication between companies and audiences. Her research interests are mainly in the areas of consumer behaviour, marketing communications and branding of authenticity of mainly food and fashion brands within emerging markets. Her work appears in journals such as Journal of Business Research, European Journal of Marketing, International Journal of Advertising, British Journal of Management, and Business History. She serves on the Editorial Board of Journal of Current Issues & Research in Advertising and International Journal of Services, Economics and Management. Her work has also received funding from Innovate UK, British Council and European Regional Development Fund.
Summary
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.
