Fr. 90.00

Behavioral Strategy - Exploring Microfoundations of Competitive Advantage

English · Hardback

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Description

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This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight into behaviors and interaction. The authors highlight the potential for further research and methods to enhance microfoundations.

List of contents

1. Introduction and overview; 2. Bounded rationality, heuristics, and biases: from Simon to computational models; 3. Managerial and organizational cognition: interpretive microfoundations of strategy; 4. Behavioral governance: synthesizing carnegie-based and governance perspectives; 5. Advancing behavioral strategy research: a microfoundational roadmap; References.

Summary

This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight into behaviors and interaction. The authors highlight the potential for further research and methods to enhance microfoundations.

Foreword

This Element explores how evidence-based insight into human nature and behaviour furthers the study of firm strategy.

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