Media & Culture - An Introduction to Mass Communication

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of this dynamic course, addressing the most current issues of our time. In this fourteenth edition, Media & Culture examines the reality of what it means to live, work, and communicate in an interconnected age where change is constant and social media and AI are revolutionizing our relationship with media. This edition is available with Achieve, Macmillan's courseware platform that sets the standard for powerful learning content, engaging activities, and actionable insights and analytics.

List of contents

1      Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media

2      The Internet, Social Media, and AI

3      Digital Gaming and the Media Playground

Part 2: Sounds and Images

4      Sound Recording and Popular Music

5      Popular Radio and the Origins of Broadcasting

6      Television: From Broadcasting to Streaming

7      Movies and Visual Storytelling

Part 3: Words and Pictures

8      Newspapers and Magazines: From Print to Digital Brands

9      Books and the Power of Print

Part 4: Strategic Communication

10    Advertising and Commercial Culture

11    Public Relations and Framing the Message

Part 5: Democratic Expression and the Mass Media

12    Media Economics and the Global Marketplace

13    The Culture of Journalism: Values, Ethics, and Democracy

14    Why and How to Do Media Research

15    Legal Controls and Freedom of Expression

Case Study: A Guide to Identifying Fake News

Product details

• Authors: Ron Becker, Fabos Bettina, Richard Campbell, Martin Christopher, Christopher Martin, Bettina Fabos, Christopher Martin, Christopher et al Martin, Becker Ron
• Publisher: Macmillan Learning
• Languages: English
• Product format: Paperback / Softback
• Released: 01.03.2025
• EAN: 9781319339715
• ISBN: 978-1-319-33971-5
• No. of pages: 576
• Subjects: Natural sciences, medicine, IT, technology; Social sciences, law, business > Media, communication > Communication science; LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies