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This edited book addresses current trends in digital discourse analysis. The central theme of the volume is the notion of 'digital experiences'; in other words, how users rely on mediating technologies both to communicate and bond with others, and to organize themselves for joint action. The chapters are grouped into three overarching themes: user engagement, multimodal communication, and online activism. Topics covered include memetic and multimodal humor on the internet, sticker use on WeChat, language ideology debates on YouTube, covert communication in QAnon forums, COVID narratives on Korean vlogs, and political activism on Twitter, among others. The book will be of interest to scholars in the broadly defined field of digital discourse analysis. It will be relevant to linguists, social media researchers, communication scholars, and media and cultural studies specialists.
List of contents
Chapter 1 - Experiencing Digital Discourses: From Engagement and Multimodality to Social Action.- PART 1 - Engagement ( Relating discursively ).- Chapter 2 - Mobile Conversations in Context: How Patterns of Engagement Shape Mobile Messaging Interactions .- Chapter 3 - Conveying the Message, Characterising the Audience:
Memetic Resemiotisation of Elder Pictures .- Chapter 4 - Language Ideologies, Citizen Sociolinguistics and YouTube Comments: The Issue of Italenglish .- Chapter 5 - Filming and Editing Resources and Vlogger s Styles of Telling about Experiencing COVID.- PART 2 - Multimodality ( Experiencing multimodally ).- Chapter 6 - Multimodality in Digital Discourse: Exploring Image Text Interrelations in WeChat Stick.- Chapter 7 - YouTube Science Dissemination: A Multimodal Analysis of Humor Construction for Engagement.- Chapter 8 - I stand with you. I ll fight for you #StopAsianHate Collective Identity in Twitter Activism.- Chapter 9 - Recontextualizing Black Lives Matter Across Transnational Contexts: A Raciolinguistic Analysis of Online Comments on Living While Black, In Japan.- Chapter 10 - Do You Believe in Coincidences? : Digital Breadcrumbing in QAnon Forum Posts.
About the author
Camilla Vásquez is a Professor of Applied Linguistics and Director of the Linguistics and Applied Language Studies (LALS) doctoral program at the University of South Florida, USA. She is author of The Discourse of Online Reviews (2014), Language, Creativity and Humour Online (2018) and the editor of Research Methods for Digital Discourse Analysis (2022).
Jan Chovanec is a Professor in English linguistics in the Department of English and American Studies, Faculty of Arts, Masaryk University in Brno, Czech Republic. He has done research on various forms of public media discourses with a recent focus on interactional and multimodal humour. He is author of The Discourse of Online Sportscasting (2018) and currently serves as Co-Editor-in-Chief of Discourse, Context & Media.
