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Praise for CREATIVE VELOCITY "
Creative Velocity is a practical guide to describing, nurturing, and fully challenging creative velocity within individuals and teams. Leslie Grandy uses text, interviews, and exercises to unleash creativity, which moves this book from a linear, one-time read to the Farmer's Almanac of unique, sustainable growth. It promises to be that book on your shelf that is dog-eared and worn by the returning reader. I wholeheartedly recommend this book to others who seek something more, better, and beyond your norm."
-DEANNA OPPENHEIMER, Chairperson, Board of Directors, IHG Hotels and Resorts "Everyone agrees that creativity can be a major key to success, but knowing how to cultivate and channel it within a business setting can be challenging. In
Creative Velocity, Leslie Grandy lays out a practical roadmap to developing and harnessing creativity, from the boardroom to the front lines. This book is a tremendous tool for leaders who believe that creativity isn't just for designers, but a key asset for any employee. If you want to supercharge your team's creative potential and accelerate your business's success,
Creative Velocity is a fantastic read."
-HUBERT JOLY, Former Best Buy CEO, Senior Lecturer at Harvard Business School, bestselling author of
The Heart of Business "In
Creative Velocity, Leslie Grandy shatters the myth that only artists, editors, and content creators are creative, and challenges common misconceptions about creativity itself. Drawing on a long and varied career at companies like Amazon, Best Buy, Apple, and T-Mobile, Grandy makes a strong case that problem-solving is a form of creative expression. The book is a powerful tool that will inspire you to stretch your imagination and empower you to tackle challenges in your daily life. It's a life hack handbook for living creatively, a comprehensive and practical guide for developing creative thinking skills that can be applied to personal and professional situations. I highly recommend
Creative Velocity. This is a book that could change your whole way of thinking."
-WALT MOSSBERG, Founding Technology Columnist,
Wall Street Journal, Vice Chair, The News Literacy Project "
Creative Velocity is a must-read book to grow your creativity to new heights. While many businesses struggle with a fuzzy notion of creativity, Leslie Grandy has written a clear and powerful guide full of practical tools and advice."
-DAN OLSEN, Product Management Expert, bestselling author of
The Lean Product Playbook
List of contents
Introduction xv
Chapter 1 The MacGyver Mindset 1
Chapter 2 When X Meets Y 21
Chapter 3 The Same, Only Different 41
Chapter 4 Change the Rules 63
Chapter 5 Do the Opposite 85
Chapter 6 All the Feels 103
Chapter 7 Conscious Mind, Unconscious Behaviors 125
Chapter 8 Go with the Flow 143
Chapter 9 Go Play 163
Chapter 10 Spin a Story 183
Epilogue 205
Endnotes 209
Puzzle Answers 223
Acknowledgments 227
About the Author 229
Index 231
About the author
LESLIE GRANDY is a seasoned global product executive and board advisor and Founder of The Product Guild. She guides early-stage ventures and major corporations, including Starbucks, Oracle Power, and Red Robin Gourmet Burgers on innovation and new product development.
