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Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.
List of contents
1. Luxury Marketing and Sustainability in the South Asian Context
Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri
2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management
Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh
3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry
Lars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach
4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspective
Nadezhda Lisichkova and Cecilia Lindh
5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red Meat
Reyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto
6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal
Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon
7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing study
Nicolas Hamelin and Monica Chaudhary
8. The present and future of the luxury-sustainability paradox
Kevin Teah, Isaac Cheah, and Anwar Sadat Shimul
9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brand
Ting Jin, Wei Shao, and Park Thaichon
10. Luxury marketing within a Chinese consumers' perspective: Local versus global luxury brand consumption
Ting Jin, Wei Shao, and Park Thaichon
About the author
Park Thaichon is the Australian most published author (marketing) by SciVal Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022. Park's research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.
Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by
The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the
Journal of the Academy of Marketing Science,
Industrial Marketing Management, the
European Journal of Marketing, the Journal of Business Research, the
Journal of Retailing and Consumer Services, the
Journal of Business and Industrial Marketing, the
Journal of Strategic Marketing, and
Marketing Intelligence and Planning.
Summary
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.
