Fundraising and Nonprofit Marketing - A Research Overview

provides a concise introduction to the latest research in the fundraising and nonprofit marketing field.

List of contents

1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research

About the author

Roger Bennett is a Professor of Marketing at Kingston University, UK.

Summary

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field.

Product details

• Authors: Roger Bennett
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 29.11.2024
• EAN: 9781032428109
• ISBN: 978-1-0-3242810-9
• No. of pages: 122
• Series: State of the Art in Business Research
• Subjects: Social sciences, law, business > Business > General, dictionaries; Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing management, Sales & marketing, Non-profitmaking organizations, Sales and marketing, Public ownership / nationalization, Sales and marketing management