Digital Influencers and Online Expertise - The Linguistic Power of Beauty Vloggers

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

List of contents

1. The Interdiscursive World of Beauty Vlogging  2. A Multi-perspective Approach to Critical Discourse Analysis 3. Negotiating Amateur and Professional Expertise in Beauty Vlogs  4. The Joint Construction of Ethnicity in Beauty Vlogs  5. Curating Authenticity and Expertise in Beauty Vlogs  6. Future Directions

About the author

Aditi Bhatia is Associate Professor of English at Hong Kong Polytechnic University, Hong Kong.

Summary

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

Product details

• Authors: Aditi Bhatia, Aditi (The Hong Kong Polytechnic Universit Bhatia, Bhatia Aditi
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 28.11.2024
• EAN: 9781032494074
• ISBN: 978-1-0-3249407-4
• No. of pages: 148
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Discourse Analysis, Economics, Asia, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics, Sociolinguistics, Regional Studies, Language: history & general works, Regional / International studies, Business mathematics & systems, Semantics, discourse analysis, stylistics, Language: history and general works, Business mathematics and systems, Semantics & pragmatics