Social Brand Management in a Post Covid-19 Era

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

List of contents

Introduction
1. The relationships between brands and consumers
2. How Covid-19 changed how consumers relate to brands
3. How brands coped successfully with Covid-19
4. Challenges and opportunities for branding after Covid-19
5. How to become a social brand
6. Conclusion

About the author

Patrícia Dias is an Assistant Professor at Universidade Católica Portuguesa and a Researcher at CECC – Research Centre for Communication and Culture and CRC-W – Católica Research Centre in Psychology, Family and Social Wellbeing.
Alexandre Duarte is an Assistant Professor at Universidade NOVA de Lisboa, an Invited Professor at Universidade Católica Portuguesa, and a Researcher at ICNOVA – Universidade Nova de Lisboa.

Summary

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Product details

• Authors: Patrícia Dias, Patricia Duarte Dias, Alexandre Duarte
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 29.11.2024
• EAN: 9781032465739
• ISBN: 978-1-0-3246573-9
• No. of pages: 68
• Series: Routledge Focus on Business and Management
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, Sales & marketing, Brands and branding