Popularizing Science in the Digital Era - A Multimodal Genre Perspective on Ted Talk Videos

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

List of contents

Contents

1. Introduction


2. Scientific popularization and TED talks


3. Digital communication, genre, and multimodality


4. The communicative context


5. Generic structure of TED talks


6. Multimodal strategies in TED talk videos


7. Diachronic changes in TED talk videos


8. Beyond TED talks: Towards a model

Appendix
References

About the author

Dr. Sichen Xia is Lecturer at the School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen. Her research interests include English for Specific Purposes, genre analysis, multimodality, scientific popularization, and digital literacy.

Summary

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

Product details

• Authors: Sichen Xia
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 28.11.2024
• EAN: 9781032263656
• ISBN: 978-1-0-3226365-6
• No. of pages: 160
• Series: Routledge Studies in Multimodality
• Subjects: Humanities, art, music > Education > School education, didactics, methodology; Non-fiction book > Dictionaries, reference works > Foreign-language dictionaries; Science: general issues, Linguistics, LITERARY CRITICISM / General, SCIENCE / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Study & Teaching, Literature: history & criticism, Language: history & general works, Language teaching theory and methods, ELT examinations & certificates, Literature: history and criticism, Language: history and general works, ELT: teaching theory & methods