Starbucks

Since its humble beginnings at Seattle''s Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation.Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe?Part of Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces Starbuck''s meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, financial data, and coverage of the COVID-19 pandemic''s impact on the company.>

About the author

Marie A. Bussing holds a doctorate in economics and is an assistant professor emerita of economics at the University of Southern Indiana, USA.

Product details

• Authors: Marie A Bussing, Marie A. Bussing
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 23.01.2025
• EAN: 9798765138366
• ISBN: 9798765138366
• No. of pages: 192
• Dimensions: 152 mm x 232 mm x 14 mm
• Series: Corporations That Changed the World
• Subjects: Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Corporate & Business History, COOKING / Beverages / Coffee & Tea, 21st Century, BUSINESS & ECONOMICS / Industries / Food Industry, Business studies: general, History of specific companies / corporate history, Early 21st century c 2000 to c 2050, Modern Period, C 1500 Onwards