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The #1 Growth Metric For Every Boardroom
Simple. Powerful. Predictive.
Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing obsession, many brands have lost sight of the art of long-term brand building. Brand Momentum presents a new scientific and transformative growth system that harnesses the principles of physics to create a force more important than sales or profits: momentum. Tony Lewis uses decades of marketing experience, case studies and ground-breaking new research to unlock the secrets to achieving brand momentum. This accessible, evidence-based book introduces the Brand Velocity Score, the metric that tracks customers' perceptions of a brand's trajectory - vital for growth and ultimate success.
Tony Lewis, a veteran market researcher and CEO, draws upon decades of experience, case studies, and the laws of physics to unravel the secrets of brand momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving. BVS not only reflects current brand perception but also predicts future trajectory.
Readers will learn:The core principles driving lasting brand success
Why common metrics often mislead
How momentum fuels greater acquisition, loyalty and recommendation
The components of the Brand Velocity Score and how to activate them
The strategies to build unstoppable brands
"A grounded, rounded and impelling approach to brand building (Dan White, Smart Marketing)
About the author
Tony Lewis (FCIM) is the CEO and founder of Vision One, a leading international research agency. With 40 years of experience in marketing and research, he has worked with hundreds of brands across the business spectrum. From start-ups to global brands such as Virgin, LEGO, IKEA, and McDonald's, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Lewis's insights have shaped the success of many brands. The Brand Momentum Agency (launching later this year) carries the Brand Momentum philosophy forward with training and business consultancy.
