Read more
Design, implement and execute a data strategy that harnesses AI with this guide to driving innovation and creating value.
List of contents
Section - PART ONE: How data and analytics can help you grow your business; Chapter - 01: How can this book help you?; Chapter - 02: The business case for data; Chapter - 03: Your data and analytics strategy; Chapter - 04: AI Strategy Chapter - 05: A team game; Section - PART TWO: Wave 1 - Aspire; Chapter - 06: A quick win; Chapter - 07: Repeat and learn; Section - PART THREE: Wave 2 - Mature; Chapter - 08: Data governance; Chapter - 09: Data quality; Chapter - 10: Single Customer View (SCV); Chapter - 11: Generating insights; Chapter - 12: Data risk management and ethics; Section - PART FOUR: Wave 3 - Industrialize; Chapter - 13: Automation, automation, automation; Chapter - 14: Scaling up and scaling out; Chapter - 15: Data and AI culture; Section - PART FIVE: Wave 4 - Realize; Chapter - 16: The voice of the customer; Chapter - 17: Maximizing data science and AI; Chapter - 18: Sharing data with suppliers and customers; Section - PART SIX: Wave 5 - Differentiate; Chapter - 19: Data products; Chapter - 20: Right leadership, right time; Chapter - 21: Epilogue - Data success
About the author
Simon Asplen-Taylor is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy. He was the UK's first Chief Data Officer (CDO) and previously served as CDO for multiple FTSE firms including Bupa and led some of the largest data-led transformations in Europe. He is a Fellow of the Royal Statistical Society and serves on their AI Taskforce. In 2023, CEO Magazine named him Most Influential Data Analytics CEO and in 2025, he was awarded a Top 100 Influential People award. He is based in London, UK.
