Marketing Effectiveness - Applying Marketing Science for Brand Growth

Understand how to apply marketing science to increase brand effectiveness and growth.

List of contents

Chapter - 01: Marketing Science: Buzzword or Academic Reality? Chapter - 02: Marketing Effectiveness the Holy Grail of Business Today Chapter - 03: The Role Data Plays in Shaping Your Strategy Chapter - 04: Product and Pricing Effectiveness Chapter - 05: Media Channels: Effectiveness vs. Efficiency Chapter - 06: CREATIVE: The Art and Science of Brand Advertising Chapter - 07: RESEARCH: The Science Measuring Marketing Effectiveness Chapter - 08: Navigating the Future of Marketing in the Age of AI Chapter - 09: The Effective Marketer: Mastering Personal Growth & Building High-Impact Teams Chapter - 10: The 10 Books That Shaped the Marketing Engineer in Me

About the author

Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, Sorin plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.

Product details

• Authors: Sorin Patilinet
• Assisted by: Jane Wakely (Foreword)
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.08.2025
• EAN: 9781398621060
• ISBN: 978-1-398-62106-0
• No. of pages: 264
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / International / Marketing, Sales & marketing management, Sales & marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management, Brands and branding, COMPUTERS / Data Science / Data Analytics