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Legend in Marketing: Broadening The Concept and Applications of Marketing by Philip Kotler
Discover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer expectations.
In this title, Kotler shares his visionary insights into how marketing has grown and adapted to the complexities of the contemporary business environment. Through compelling examples and strategic frameworks, this book provides invaluable knowledge for marketing professionals, business executives, and students.
Whether you're looking to enhance your marketing strategies or gain a deeper understanding of marketing's broader applications, this book offers the expertise and forward-thinking perspectives needed to thrive in today's competitive market.
Get your copy today and broaden your marketing horizons with one of the field's most influential thinkers.
About the author
Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the "Father of Modern Marketing", his book Marketing Management is the most widely used marketing textbook in in the world.
